Research on management strategies of reverse logistics in e-commerce environments

نویسندگان

  • Wenming Wang
  • Yan
  • Liu
  • Yingjie Wei
چکیده

With the rapid development of e-commerce, online transactions are becoming more and more popular, which causes the flourish of logistics industry in turn. But the high rate of returning has become a great challenge to companies, thus leaving floor to considerations of the effects of reverse logistics. Starting from the connotation and characteristics of the reverse logistics in e-commerce, the article first probes into its causes, then analyzes the its current management problems in China, and finally proposes suggestive strategies for every management flaw respectively.

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تاریخ انتشار 2013